Catalog series for multi-product marketing
"Highlights & Novelties" can be found in the product magazine of the same name from MDM, Münzhandelsgesellschaft Deutsche Münze.
The regularly published catalog series, which presents products from many different areas, was rethought by us from the ground up.
The result is a highly structured layout that is also appealing to younger target groups, while still leaving room for variation.
Layout concept A newly introduced side column presents the key product features with the help of easy-to-read icons.
Pastel-colored areas help to discreetly differentiate the products and large headlines and product images contrast the otherwise rather restrained design and draw the focus to the essentials.
