Brand presence for stage and grandstand manufacturers
As a leading manufacturer of stages, grandstands and sports structures, 2M plays a key role in the European market.
To strengthen its image, we developed new corporate design guidelines and launched a new website in addition to the detailed brand strategy.
The fresh brand identity positions 2m in its market segment as it is: a modern company with a spirit of innovation.
Appearance The self-confident, contemporary appearance with a modernized logo, bright colour palette and new product photos is used on product sheets, business cards, signs, flags, trade fair stands and many other media.
Product and image photos Magenta-colored lighting effects in the image photos create a special connection between the people and the product world.
The platforms were photographed in the same perspective on a light and dark background and important details were captured photographically.
Small video sequences bring movement into play.
