Election campaign for the mayor of Haan
We provided comprehensive strategic support for the Haan mayor's successful election campaign.
From the direction of the election campaign to the definition of the tonality and the visual design, we tailored all elements to the voters in a targeted manner.
Our strategy focused on a clear message, the authenticity of the candidate and a targeted approach to the local population.
The tonality of the entire communication was crucial for success.
We developed a trusting, approachable and at the same time competent language that emphasized the candidate's profile as a credible and down-to-earth leader.
This ensured that she was able to stand out clearly from her competitors.
Through targeted measures to increase visibility - online and offline - we were able to significantly increase the reach of the election campaign.
A clear social media strategy, coupled with a locally anchored presence, ensured that the mayor was present at key moments and that her messages reached the right target groups.
