Fireplace construction startup: corporate design and website
260° is the temperature at which wood burns – and thus the perfect name for the young Kaminwerk in Leverkusen, whose brand identity we were allowed to develop from scratch.
For a coherent overall concept, we worked out the values and goals of the newly founded company in our brand strategy consulting and, based on this, developed an individual corporate design that combines warmth and exclusivity in a minimalist way.
Trademark The number "6" merges into an elegant flame - an unmistakable symbol that tells of the warmth and fascination of fire.
The minimalist black and white aesthetic, combined with the subtle orange color gradient, creates an exclusive premium feel.
Contrasts The new design of the 260° Kaminwerk thrives on strong contrasts: light colored surfaces meet dark areas, hard edges are contrasted by soft shapes, warm orange accents accompany the minimalist, cool design.
The balance of contrasts creates a harmonious overall picture.
Markenwelt Our team was also responsible for designing and implementing the website, a corporate design guideline, business stationery and various advertising materials such as information leaflets, vehicle and building signage.
