Brand relaunch of a leading manufacturer of capping and assembly technology
A long-established company from the BPW Group is venturing into the digital brand world with us: Hesterberg and its HESTAL brand have stood for quality products in the field of locking and body technology in commercial vehicle construction since 1895.
The challenge: to make the HESTAL brand digitally fit without losing the existing brand trust.
In our brand consultancy, we developed a new brand strategy with intensive customer workshops, which resulted in a digitally optimized and modernized brand image through slight modifications.
Tailor-made brand concept A compact corporate design manual contains all the essential logo, font and color definitions, the individually developed icon set and the basic layout principles of the new corporate design.
User-friendly website The bilingual website focuses on a user-friendly and clear product presentation in repetitive modules and plays with structuring colors and shapes that radiate quality and competence.
We were able to accompany the photo shoot with an industrial photographer with our art direction.
Smart design system HESTAL's extensive product catalog appears in the new corporate design and has been technically optimized so that interactive functionalities simplify use and even major changes to the product range can be made with little effort in future.
Technical drawings Our illustrations for operating instructions help users to operate the products properly, even if there are language barriers.
